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Buffalo Bills Announce New Toronto Deal

2:27 AM, Jan 30, 2013   |    comments
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BUFFALO, NY - The Buffalo Bills will continue to play some games in Toronto.

The annoucement was made in Toronto on Tuesday.

The five-year agreement, which begins this year, will have the Bills play a total of six games at Rogers Centre in Toronto: one regular season game each season, plus one pre-season game in 2015.

"Rogers Media is committed to producing and delivering premium sports content and experiences for fans," said Keith Pelley, President, Rogers Media. "We are ambassadors of the NFL and are continually assessing the market to bring that true NFL experience to Canadians. We created a benchmark for our game last season with a first-rate pre-game festival and half-time show, and look forward to building on that over the next five years."

"The Bills partnership with Rogers Media is key to our franchise's regionalization plan and we are excited to continue it for years to come," said Russ Brandon, Buffalo Bills' President and Chief Executive Officer. "Our regionalization efforts have strengthened the franchise's foothold in Western New York by supporting our efforts to further develop our fan base in Toronto and Southern Ontario. The Bills-Rogers Media partnership continues to give us tremendous exposure in the market and its success will only accelerate with a few wins on the field."

Ticket prices are expected to be near the last game's ticket prices.

Buffalo is 1-4 in regular-season games at Toronto since the series began in 2008.

The Toronto deal was criticized by center Eric Wood this season, who called the annual game in Toronto "a joke," after the Bills lost 50-17 to Seattle.

WGRZ.com and 2 On Your Side will have more on this story throughout the day.

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