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Scent fading for celebrity fragrances?

Following its biggest ever quarterly loss, Elizabeth Arden says a slide in sales of celebrity perfumes, especially the Justin Bieber and Taylor Swift brands, is to blame. Ciara Lee asks if the market for celebrity endorsements has reached saturation

http://www.wgrz.com/video/3743852259001/1/Scent-fading-for-celebrity-fragrances http://cdn.newslook.com/27/27d6d3398d2f2ea409fdcee8d2e52f2d/images/frame_ext.jpg Scent fading for celebrity fragrances? Following its biggest ever quarterly loss, Elizabeth Arden says a slide in sales of celebrity perfumes, especially the Justin Bieber and Taylor Swift brands, is to blame. Ciara Lee asks if the market for celebrity endorsements has reached saturation Estee laudertaylor swiftlorealelizabeth taylorCiara LeeFinanceL'oreal S.A.newslookUnited States of Americaus 02:04

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