When it comes to commercials that really grab your attention, some of the most memorable are for Procter and Gamble's Febreze Air Effects air freshener.
Consumer Reports wanted to see if this product really lives up to its ads. This Febreze ad shows "an experiment" using an old goat, a sweaty bodybuilder and a day-old fish.
A group of "real people" confirm that it all stinks.
The room is then treated with Febreze Air Effects.
The blindfolded people are brought back into the room.
"Take a deep breath and tell me what it smells like?" "Very springtimey." "Springtimey" "Like flowery."
Consumer Reports decided to do a sniff test of its own, calling on some brave volunteers.
They were taken to a room where a cat litter box and sardines had been sitting for four hours.
Blindfolded, testers confirmed the room smelled BAD.
"Ugg, It smells like yuck!"
Tester Pat Slaven sprayed the room with Febreze Air Effects.
More blindfolded staffers were led in. "It's very strong. It's not pleasant." "Rotten fish and maybe some floral notes." "It smells to me to be a lot like a men's room at a truck stop."
But others weren't as critical, "It smells like fruit punch," "It's not really a pleasant smell, but it's not awful."
A consumer reports expert told us, "The bottom line -although the spray concealed some of the odors, it didn't work as well as it did in the ad, and any effects were just temporary."
So, you still need to clean out the cat box, put your fish away and take out the trash.
Consumer Reports also tested another Febreze spray - Air Effects Pet Odor Eliminator, to see if it worked any better with the litter box smell. It did a bit better but not by much, so you have to stay on top of that cleaning job!