Democrat and Chronicle business columnist
On every day of the year besides Thanksgiving, local businesses close because things happen - fate intervenes, the bills pile up, the customers stop coming.
On Thanksgiving, in happy contrast, businesses close as a small act of defiance toward our mad, mad, mad world of merchandising.
As most people know, the holiday creep around Thanksgiving and Black Friday has been, well, creeping for years now. It started with early-morning Black Friday openings at the big-box retailers. Then, one of the stores opened at Thanksgiving midnight, leading a general move in that direction.
Then again, last year, the big chains chose to open on Thanksgiving evening, presumably after the traditional feast was over and families, tired of the bonding, were scattering. This year, Kmart will open at 6 a.m. on Thanksgiving Day, which could screw up the big meal for some families, and Macy's for the first time will open on Thanksgiving night.
There's a well-reported backlash to all this. A lot of people want to hold back the tide of holiday retail. Don Vidler apparently is one of those.
Vidler owns Vidler's 5&10 variety store in East Aurora. There's more interesting stuff in Vidler's than anywhere else. You get the sense there's a treasure hidden in a bin somewhere down the next aisle.
Anyway, I got an email from Vidler's with the headline, "Thanksgiving Newsflash.'' My heart kind of sunk. Vidler's is going to open. It has succumbed to the pressure.
The newsflash was that Vidler's is not going to open on Thanksgiving. "We will be closed all day on Thursday, Nov. 28, and we and our employees will be home with our families!" the note said.
Vidler's is creep-resistant, it turns out. Go to www.vidlers5and10.com for more information.