Ralph Wilson Stadium - Courtesy: US Presswire
ORCHARD PARK, NY - The Buffalo Bills have received a 24-hour extension from the NFL to try and avoid a blackout this Sunday against the Cincinnati Bengals.
According to the Bills, approximately 5,300 tickets remain for Sunday's game. That's down from an estimated 7,000 on Wednesday morning.
The new deadline for the game to sellout and avoid a local blackout is now 1:00 p.m. on Friday, October 11th.
For this weekend, the Bills have been aggressively marketing tickets. The organization is offering up to $15 off tickets through a promotion on the front page of BuffaloBills.com.
If the Bills don't sell enough tickets by the deadline, they would become the first team in the NFL so far this season to black out a game.
Other franchises have taken advantage of new NFL rules that allow teams to show home games on local television when at least 85% of tickets are sold; the Bills opted out of that, because it would have cost them money they make from premium seating.
Bills CEO Russ Brandon said the Bills are "a volume business" and rely on selling a lot of tickets due to their relatively low ticket prices.