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Owner of PBR Could Save the Twinkie

12:03 AM, Jan 30, 2013   |    comments
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Photo: AP

Twinkie fans are giddy over the news that their beloved treat may be saved.

The savior may be an investor who owns an iconic beer.

The Wall Street Journal reports that C. Dean Metropoulos, who owns Pabst Blue Ribbon, better known as PBR, is partnering with Apollo Global Management in a $400 million bid for the brand from the now bankrupt Hostess.

The Journal says the deal is on the way to being done.

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