ORCHARD PARK, N.Y. (AP) - With an agreement nearly in place to have the Buffalo Bills continue playing annual home games in Toronto beyond this season, Rogers Communications executives are confident this north-of-the-border experiment can succeed.
Just not at any ticket price, Bills In Toronto series executive director Greg Albrecht said Monday.
After experiencing difficulty selling out the first six games of the Rogers-controlled series, organizers have drastically reduced ticket prices. The average price for a ticket for Buffalo's "home" game against the Seattle Seahawks on Dec. 16 in Toronto will be $99. That's down from about $160 in 2008, when the series began.
The reduction comes at a time when the series enters the final year of the five-year agreement. Albrecht said negotiations to renew the series are nearly complete.