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1:37 PM, Jun 20, 2011   |    comments
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A new study proves that gossip can literally change the way we look at someone.

Researchers had a group of college students look at a series of faces that were paired with either a negative, neutral, or positive piece of social information.

The students then were shown two images at a time -- one of an object and one of the faces they had seen before.

Participants spent significantly more time focusing on the faces associated with negative gossip than those linked with neutral or positive character traits.

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