U.S. Postal Service Stripping Ad Campaign Signs Nationwide

11:49 PM, Jul 31, 2013   |    comments
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BUFFALO, NY -- In the front room of the U.S. Post Office on Genesee Street, there's a bright, red-white-and-blue sign with a recognizable phrase splattered on the top of it.

"In Priority We Trust."

The sign remains standing at that downtown location, but a source tells 2 On Your Side the sign has been removed at another location. In fact, at locations across the United States, the United States Postal Service has begun retracting these signs after "customers voiced concerns," perhaps because the phrase too closely resembles "In God We Trust." That's the motto printed on U.S. coins and currency, enacted originally under President Dwight Eisenhower in 1955.

The postal service has not revealed the nature of the complaints. It also has not revealed how many locations nationwide it has removed signs from, which are part of a larger advertising campaign to promote priority mail. And it also could not offer an estimate to 2 On Your Side as to how much it costs to print the signs, a pertinent issue considering the postal service is reportedly billions of dollars in debt.

The only insight 2 On Your Side has received so far has come in the form of a statement, presented by regional spokesperson Tad Kelley:

"Each fiscal quarter, the U.S. Postal Service routinely distributes promotional materials to post offices nationwide. To keep our customers apprised of current offerings and promotions, the "In Priority Mail We Trust" elements were one component of a multi-channel campaign to launch a new sweep of priority products available online and in post offices on July 29. Some customers voiced concerns with the phrase. Being sensitive to their concerns, we directed affected post offices to remove the elements. These were only one component of nearly 100 element-retail display promotions. The other elements will remain in post offices and are not affected by this change. "

2 On Your Side will continue to follow this story to determine the exact nature of the complaints and the costs associated with printing the retracted banners.


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