LANCASTER, N.Y. (WGRZ) -- Amy Jaworski is in the market for a new LCD television and thought she found the deal of a lifetime on "Black Friday."
She browsed Sears.com and found a 47" Vizio model for $142.49 and immediately tried to make the purchase; minutes later when she tried to checkout, Amy noticed the price had changed. She contacted the 2 On Your Side Tipline.
"I was shocked," she said. "I expect the price that's on the front -- the advertised price -- to be the price that I'm indeed going to pay for the item."
Instead, the price changed to $662.49.
Amy called customer service and was told the previous price was a mistake and that the problem would be quickly corrected.
Nearly 7 hours and another customer service call later, Amy checked again, and the incorrect price was still on the Website.
"I'm disappointed a company won't take responsibility for their errors," Amy said. "I'm frustrated that they don't care to fix it. And I'm angry, because I think about all the other people that are looking at this right now."
Ellen Tucker, director of the Better Business Bureau of Upstate New York, said incorrect pricing is a common complaint. She said somtimes the mistake is malicious, and sometimes it's simple human error.
"The important thing is how the company responds," Tucker said.
We do not represent or warrant that the information and content accessible via the Sears site is accurate, complete or current, and we are not responsible for any errors or omissions.
Tucker said there are five simple steps you can follow to make sure you're paying the correct price and not getting cheated during online transactions.
Know the store you're shopping with (is it a reputable company?)
Check out all the store policies
Know how to contact the store (customer service numbers, etc.)
Double check your order before you click "Submit".
Pay with a credit card, because there is a dispute mechanism built in
Amy gave up on online shopping for the day and still hasn't found a new LCD television, but she hopes her misfortune may be a lesson for others.
"I will triple check the price," Amy said. "And I know that there is one final button that you can push before your sale is final, and I will make sure that I go over the information two, three and four times before I go ahead and make the purchase."