BUFFALO, N.Y. -- Buffalo Bills Defensive End Mario Williams is one of the team's most popular players. He now has a new cereal that's sure to be popular on breakfast tables here as well.
MariO's is now on sale at Tops Friendly Markets. and online from PLB Sports. PLB has also developed cereals for Sabres Goaltender Ryan Miller, and Former Bills Terrell Owens and Doug Flutie.
All proceeds from MariO's will benefit pediatric cancer patients and their families through Carly's Club at Roswell Park Cancer Institute.
Click on the video player above to see 2 On Your Side Videojournalist Dooley O'Rourke's report on MariO's.