BUFFALO, N.Y. - With less than one month to come before this year's Democratic primary for mayor, challenger Bernie Tolbert has begun airing his first campaign commercial.
The the first half of the ad goes right after Mayor Byron Brown
"His city is ranked the 11th most dangerous and third poorest in the nation," says the commercial.
Both of these statements are true based on statistics from the FBI and the Census Bureau.
"His high schools failed to graduate 53% of students," the commercial goes on to say.
This statement is misleading when it claims the school system is the mayor's responsibility. Although the city does help fund the school system, the mayor has no control over it. It's run exclusively by he board of education.
"His neighborhoods are falling apart," says the announcer in the ad.
That's a stretch- while it's true some city neighborhoods are in terrible condition, there are others that are in great shape.
The ad then switches gears and Tolbert promises changes when it comes to crime, schools and neighborhoods.
This is all opinion- Tolbert offers no specifics as to how he would change things or make them better.
A campaign spokeswoman says Tolbert will begin to offer specific proposals during the first debate between the candidates which will take place on Wednesday night.
The ad both attacks Brown and portrays Tolbert in a positive light.
Political analyst Carl Calabrese believes Tolbert's first ad should have been a positive one only because not many people know who he is.
Carl Calabrese: "I'm going to spend all 30 or 60 seconds talking about my candidate, an attractive candidate with a full resume, introducing him to the public and getting him to be a household name quickly and then once that's established then I would go with a different series of criticizing Byron Brown and talking about solutions that I would do if I were mayor."