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Vodafone's Social Media Ad Gamble

Vodafone is to launch a program of social-media 'Firsts' to replace its global, $75 million a year, branded sponsorship of McLaren F1. But as David Pollard reports, the new direction has its challenges.

http://www.wgrz.com/video/3085959343001/1/Vodafones-Social-Media-Ad-Gamble http://cdn.newslook.com/7a/7a982b793ab429a53c41f4a227a86c21/images/frame_ext.jpg Vodafone's Social Media Ad Gamble Vodafone is to launch a program of social-media 'Firsts' to replace its global, $75 million a year, branded sponsorship of McLaren F1. But as David Pollard reports, the new direction has its challenges. technologyFinancevodafone group plcBarbara HaaseMary KomPaul BainsfairvodUnited KingdomTom LoweMexicodavid pollardnewslookindiaSouth Africa 02:44

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